The Jigger Society

Reggio Emilia, the beautiful small city in Emilia-Romagna, is a gastronome’s paradise: Parmigiano cheese, balsamic vinegar, and Lambrusco wine are some of its signature products, and the creative team behind The Jigger Society has added craft cocktails and spirits to the menu. Jigger Spiriti e Cucina, named the Best Cocktail Bar in Italy in 2016, takes its inspiration not just from the cocktail parlors of New York and London but from its immediate surroundings, sourcing local botanicals (and wine!) for their fledgling line of craft spirits products.

To help introduce their spirituous creations to the world outside Emilia, the Jigger Spiriti e Cucina crew teamed up with the legendary Ermete Medici family, of Lambrusco fame. Fifth-generation proprietor Alessandro Medici, whose family’s benchmark wines are distributed all over the world, has brought this expertise—and some wine—to The Jigger Society: Their Vermouth di Torino, called Esule, is crafted on a base of Lambrusco Salamino wine from Medici’s cellars.